OCU Panhellenic Marketing 2024

I was elected as the Panhellenic Officer for Alpha Chi Omega and got to serve on the 2024 OCU Panhellenic Executive Council as the Panhellenic Vice President of Communications. I was responsible for managing the Instagram, Facebook, TikTok, and Snapchat accounts as well as making print marketing materials for sorority recruitment. National Panhellenic Council gave me a brand style guide to use for the social media. With my recruitment marketing campaign using Meta platforms and Snapchat Ads, we had a record number of impressions compared to previous years and a record number of new members across all sororities.